BrandingLeaks. No brand, no business
A founder’s guide to building a brand that sells. For leaders who see value where others see only a logo.
The logo is a placeholder. What sells and delights is the system behind it.
By deconstructing the branding system, this book distills complexity into concise, actionable insights. Its “leaks” capture, in just a few lines, what many branding books take hundreds of pages to explain, making brand-building clearer, more practical, and easier to apply.
You will learn how identity becomes perception, perception becomes trust, and trust translates into pricing power, all without sacrificing the emotional connection that turns customers into long-term advocates.
Written for entrepreneurs and leaders committed to building brand equity with intention, this book replaces guesswork with structure, clarity, and strategic direction.
Visit the blog: www.brandingleaks.com
53 pages · PDF
Ref price: R$258,00
Valuation's Missing Piece - Where Meaning becomes value
More than a conceptual review, Valuation presents an applied framework for the assessment and management of intangible assets, aimed at CFOs, CMOs, and professionals involved in strategic brand management and M&A decisions.
The book connects meaning, performance, and economic value with technical rigor and strategic perspective. Here, the symbolic is not treated as abstraction: it is analyzed, structured, and monetized through method, data, and strategy.
Because this is an e-PUB, the page numbering may vary depending on individual settings.
6,4MB
Ref price: R$675,00
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